Ayla — Swim
AN ECO-FRIENDLY SWIMWEAR BRAND, FOUNDED ON A CAREFREE PHILOSOPHY, TAKING YOU FROM DAY TO NIGHT, FROM SUNDOWNER TO SUNLOUNGER.
The solidity and versatility of Ayla’s brand values are visualised through the use of bold typography and dynamic visual language. Our aim was to create an identity that remains timeless and sophisticated, avoiding cliché references to stereotypical beachwear elements; instead a focus on geometrical shapes convey an evolving brand which adjusts to suit its consumer, and the season.
Tasked with directing a Photoshoot ahead of Ayla’s Winter Sun collection, we focused our vision on adventure, ensuring the shots felt playful and aspirational. Avoiding beach scenes, we shot the collection on location in London, with a set that alluded to the exotic, heroing bright colours, patterns and textures, which successfully contrasts with the more minimal products within this particular set. The result was a fun, vibrant and seasonless campaign, showing the relaxed attitude Ayla promotes.
Social Media Consultancy