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Comfort — Zones

 
 
 
Comfort Zones Jigsaw
 
 
 

WHAT HAPPENS WHEN YOU ASK A WRITER TO STEER AWAY FROM THE THEMES AND FORMS THAT FEEL SAFE TO THEM, AND INSTEAD WORK WITH AN UNDEFINED BRIEF?

We partnered with content agency, Sonder&Tell, and clothing brand, Jigsaw, to put 28 women writers to the task of abandoning their comfort zones and exploring new avenues. The end-product was a all-embracing and deeply personal anthology that housed a wide-range of both delicate and bold subject matter. And our task was to visualise the whole lot...

Through the design, we looked to strike a balance between what was expected of traditional book design and seeing how far we were able to push these boundaries through the use of dynamic typography and contrasting colour ways. From cover to cover, ragged edges and rough texture encompass the book — the result is a intimate and untamed aesthetic with the aim to allow the reader to feel as though they can glimpse into  the writers mind. All proceeds from this project went to Women for Women International.

 
 
 

DUZI’S DOSE

Creative Direction
Brand Identity
Book Design
Print + Illustrations
Social Media Content Creation

 
PHOTOGRAPHY  @loveclothblog

PHOTOGRAPHY @loveclothblog

 
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Comfort Zones Jigsaw Clothing Store
 
 
 
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Comfort Zones Instagram
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