In — Prose

elevating purpose-driven brands and businesses through intelligent strategy and meaningful storytelling.

november ‘21

the brand.

In—Prose is a values-led creative communications agency based in Melbourne, Australia. Offering services in public relations, copywriting, communications strategy and content creation, our expertise enables their clients to amplify their message, reach the right audiences and tell stories that matter.

the brief.

To create a brand that is a representative of founder Annie Carroll's professional ambition to work with purpose-driven individuals who believe that quality will always eclipse quantity. As a service-offering, the brand’s digital presence needed to capture the spirit of Annie’s vision.

SERVICES:

Visual Identity
Brand Guidelines
Website Design
Social Design

our approach.

In—Prose champions purposeful storytelling and platforms creatives and writers shaping the future of design, fashion, lifestyle and tech innovation. With this in mind, we sought to create a visual identity that was narrative-led, putting stories front and centre. In—Prose reveres the golden age of print media and has a deep respect for the value of the written word. To represent this, we explored editorial layouts for the brand’s website and Instagram that frame information in an engaging yet welcoming way. This, together with a nostalgic colour palette filled with chalky tones that have an unexpected vibrancy and a combination of carefully chosen typefaces that are both romantic and contemporary, result in an authoritative yet inclusive brand world.