Lady — Garden
IT IS TIME TO CHANGE HOW WETALK ABOUT GYNAECOLOGICAL CANCERS & FEMALE HEALTH.
Today, and every day, 58 women in the UK will receive the life changing news of a gynaecological cancer diagnosis. These five cancers are often referred to as ‘silent killers’, not only because of their complex symptoms, but also due to the lack of awareness surrounding them. If we don’t talk about this, it will not change; Lady Garden are spearheading the mission to be #SilentNoMore and are aiming to raise significant funds for research that can drastically reduce these diagnoses and horrific symptoms.
Duzi was tasked with re-branding Lady Garden to reflect this revolution. The outcome is an unapologetically bold, loud and memorable identity, which uses energetic, vibrant colours, forceful typography and inclusive photography. The new logomark we designed is centred around a geometric shape, which adapts its composition to create visual language, giving each cancer its own associated shape, subtly unique from one another, but consistent as an educational set.
Print Collateral Design