HOW CAN YOU OFFER BEAUTY PRODUCTS THAT ARE CRUELTY-FREE, GOOD FOR YOUR SKIN AND SAFE FOR THE ENVIRONMENT, WITHOUT IT BEING TOO EXPENSIVE?
In recognising the demand for high-end products which are affordable, M&E joined forces with chemists to develop their luxury, natural skincare range; basing the foundations of their products on food technology, together they have developed an entirely organic and 100% natural product. Therefore, they needed a brand identity and packaging to reflect that.
We worked alongside M&E to define an elegant and enduring brand aesthetic that alludes to luxury without feeling unattainable. Working closely with the founders, Duzi helped to source refillable sustainable packaging that feels organic, fresh and uncomplicated, like the ethos M&E promote as a business. This aesthetic is enhanced by a minimalist, natural label design that rolls out across packaging of all shapes and sizes.