THE BRAND.

Moonji ice creams combine Eastern flavours with plant-based ingredients to create a unique balance of indulgence & nourishment. It strives to be a leading clean label, wellness brand.

THE BRIEF.

To rebrand Moonji, positioning it as a leading ice-cream brand that was to be featured in the likes of Farmacy, Linnaean, Fortnum&Mason, Planet Organic and Vogue. This was a 360° project across the digital and the physical.

SERVICES:

VISUAL IDENTITY
BRAND GUIDELINES
PACKAGING
WEBSITE DESIGN
SOCIAL DESIGN
PRINT COLLATERAL

OUR APPROACH.

The flavours of Mooni’s ice-cream celebrate diversity and are made with adaptogenic, sustainable ingredients that are rich in colour, beauty and taste. To reflect this, we wanted to create a brand world that was full of personality. According to Ayurvedic practices, just as everyone has a unique fingerprint, each person has a particular pattern of energy — an individual combination of physical, mental and emotional characteristics — which comprises their own constitution. We focus on the concept of pattern to create an abstract and freeing overall aesthetic for Moonji. Contrasting typography speaks to the varied aspects that contribute to our wellbeing, working in harmony to create a characterful balance throughout the identity. 

CREATIVE AGENCY: DUZI STUDIO
WEBSITE DEVELOPMENT: duzi studio
PHOTOGRAPHY: stefani stoyanovaphoto